What is streaming and how it is different than downloading?
Streaming is a method which continuous transmit of audio or video files from a server to a client. In simpler term live streaming is what happens when viewer watch Television or listen to podcasts on internet connected smart devices.
Streaming performance can be improved by using live webcasting services or live streaming services of Epitome CDN software.
There is huge difference between streaming and downloading, streaming is real time and more efficient than downloading media file. To play video file you have to download entire file to view while in streaming browse play it without saving or copying file.
As you know live streaming has grown in popularity over past decade, some of its credits go to YouTube and Facebook platforms which make easy for everybody to stream live video to the world. Streaming is used not only to podcast event or video it will help you make video conference, lecture, meetings etc live, so that you can also connect students or workers.
The best reason that event planner or company strongly consider & incorporate streaming in their regular work because of the ROI that it yields. Some of our benefits are as follows:
- Increased Attendance:
Yes you read this correct. Attendance in virtual event increased compare to physical event as person don’t have to go anywhere. As attendee think about what he will get benefit by physical event as time and many saved in virtual.
- Better Marketing Efforts:
In virtual event you can also branding your product or sponsors logo, as Epitome design customized webpage. We put all details whatever you require to put on webcast page like logo, schedule, timings, etc.
- New Revenue Opportunities:
If your event totally depends on advertising and sponsorship to help cover costs, live streaming is one of the great additional source of revenue. You can offer a sponsorship package for a single advertiser to have their name and logo appear throughout the entirety of your event’s webcast, or offer smaller packages, where each speaker or session is sponsored by a distinct organization.
- Cost Friendly:
As you know travelling and venue selection will be neglected during virtual event, so total cost get decreased.
Lets talk about Epitome live webcasting services. ECPL is at highest position in live webcasting services providing companies in all over India. All the unique products like Live Video Streaming, Video On Demand, Audio Streaming and cloud camera are proven for the best use in industry
- Live Video, Audio, Content and VOD streaming for any device, format and quality.
- Smart CDN for end users to load the profile according to available download speed.
- VOD – Play back with digital video library for later on view
- Recordings on multiple bitrates.
- Full HD quality for Live and VOD.
One of the important services which is very much useful in todays time is Video On Demand VOD. Video On Demand Services are the best platform to provide the services like later on access of the content. ECPL is one of the top VOD video on demand platform providers for masses. Millions of users can connect using smart devices application or web portal for accessing the vod streaming services and view the content from our cloud. Users can access online hey hello the video on demand services in India and also from glob.
ECPL is one of the leading VOD video on demand platform providers in all over India with one of the unique vod streaming services. Some of the points which you have to consider during VOD session like:
- Enable Adaptive Playback:
Stream VOD adaptively to use less bandwidth and storage space while delivering the best playback quality to android, IOS, and other clients, in any bandwidth conditions.
- Stream VOD Files to Any Device:
Extend your connection with your audience by streaming pre-recorded video to any player and device, over any protocol, from one set of source files.
- Scale VOD Streaming:
Scale up to multi-server installations with virtually capacity. Efficiently fetch VOD content from centralized storage to edge servers using our Epitome Video on Demand.
- Secure Your Content:
Choose standard support for RTMP / RTSP encrypted streams and HLS AES-128 protection or pick from a comprehensive collection of security measures.
- Create VOD Playlists:
Using our vod any one can easily create 24*7 WebTV, Mobile TV, or IPTV/OTT linear streaming channels from VOD content.
How and what social media platform is used to boost your business by using Live Streaming and other related services:
Platform used to boost your business are:
Instagram Live: Instagram Live is one of the most popular novelties, allowing users to engage with their followers in current time. Currently, there are more than 100 million people using the live stream option on Instagram platform every single day.
Facebook Live: Facebook has been one of the top used platforms for marketing for quite a while now. Right now, live feature is the most popular tool of marketing used by Facebook users. Live streaming provides users with large audience, which is obvious by the increased engagement on this platform when compared to the regular or traditional videos.
YouTube Live: Being the most popular and old video platform in the world, YouTube has also introduced a streaming option from many years. You can now leverage the powers of YouTube live to attract number of people to see your live webcasting videos. However, the designed platform isn’t as open to live interactions like the Instagram and Facebook Live options.
Some of the essential tactics that will help you to use live streaming and webcasting for your business benefits. Below are the some tactics:
- Use Teasers
- Create a Script
- Perform a couple of Dry Runs
- Test Different Video Content Strategies
- Connect to the Audience
- Use Incentives
- Be Consistent with Your Videos
Summary:
Shooting and streaming live videos can be challenging, especially if you have zero experience in it. However, since we’re living in a digital era where live streaming/webcasting is frequent on social media platforms and other video platforms, you should definitely consider adding this to your current marketing strategy. Above tricks are used to promote your brand and grow your business.
